Notes from the measurements
What we find while measuring brands on Google and inside AI answers. Every number here came out of a measurement we ran, and each piece says which one.
6 min read
What is generative engine optimization (and what it is not)
GEO is getting a source retrieved, used and named inside a written answer. What that changes, what it does not, and what is measurable today.
geoai-visibilitymethod
6 min read
How to see if ChatGPT and Gemini cite your brand
Asking once is not measuring. The fixed question, the fixed model, the weekly run and the stored answer, and what to record from each one.
ai-visibilitymeasurementmethod
6 min read
AI Overviews: what changed in the click, measured
You cannot attribute a click drop to an AI Overview from Search Console alone. Here is the control group you can build on your own property instead.
ai-overviewmeasurementsearch-console
Who builds this
The company behind Crownler is backed by Google for Startups.
The tool is built by three people who do SEO for a living, and who use it on client work before it ships.
Digo Garcia
AI, technical SEO and engineering
Two decades of the Brazilian internet, with work at Letras.mus.br, Cifra Club and Meliuz. Doing SEO since 2003.
Andre Mousinho
SEO and GEO strategy
Led SEO strategy at Rock Content to more than 7 million visits a month, and led SEO for four brands in the LWSA group.
Gabriel Raposo
Link building and digital PR
Built one of the most respected authority and press operations in Brazil, with projects for Agibank and BTG.