Comparing tools
One SEO tool that reads the whole site as a map
15 modules in one subscription: the map of the site, the technical audit, rankings, keyword research, backlinks, content, project management and the report that goes to your client.
External data is bought on the click, for the screen you are looking at, instead of being swept over the whole portfolio every night. That is what keeps the bill readable.
The list price is on this page, in the currency you are reading in, with no demo to sit through first.
01What it is
One subscription in place of four dashboards
A team's SEO routine is always the same: understand the architecture, find the page nobody links to, measure positions, research keywords, work the backlinks, write, and show what was done. What changes from shop to shop is how many tools that work is spread across.
Crownler puts those steps on a single object. The site becomes a map: every page is a point on the ground, every internal link is a road between two points, and the grouping by topic comes out of the drawing itself rather than a spreadsheet kept on the side.
The modules run on top of that map. The audit points at the finding on the page it belongs to. The report comes out of the same place the measurement came from. Nobody exports a file from one dashboard to paste it into another.
02What is inside
The 15 tools that live in the same subscription
Each one carries two names. The market name is the one that reaches your client, in the report and on the invoice line. The house name is the one you see in the menu.
The Realm
In the licence of every plan, from the first day.
Map of the Realm
Site architecture
Site architecture and internal links
Board
Page groups
District map: the project pages grouped by subject
Operations
The month's work: what gets planned, written and delivered.
Campaigns
Monthly plan
Monthly plan that becomes the report
Letter to the Crown
Content
Content production in 6 phases
Diplomacy
Link building
Backlinks: outreach and relationships
Blueprint
Page wireframe
Institutional, product and category pages
Reports
Reports
SEO, link building and AI visibility dashboards
Apothecary
Quick analyses
SEO pills: focused, ready-to-deliver analyses
Works
Project management
Project management: tasks, deliverables and owners
Watch
What is measured every day, and what raises a flag.
The Front
Rankings
Positions per surface. Measured today: Google and Gemini
Sentinel
Competitor monitor
Alerts when a competitor publishes
Envoys
Story sources
Reference sources: what they publish becomes a brief
Supply
Crawl budget
Crawl budget analysis
Audit
Technical audit
Rule-based technical SEO audit, page by page
Research
Keywords
Keywords, domains and backlinks
03Measurement
What it measures today, and what it does not measure yet
The second half of this list costs more when it stays hidden. Whoever subscribes expecting a surface the tool does not read finds out in the first week of use, which is the most expensive week there is.
- Measured today
Architecture and internal links
Our own crawler reads the sitemap and the pages, builds the internal link graph, and shows which page nobody links to at all.
- Measured today
Rankings on Google and in the AI Overview
Read from the search result itself, with the real URL of each occupant, so the block above your result is measured on the same trip as the ten links below it.
- Measured today
Answers from ChatGPT, Claude and Gemini
The question goes to each model through its API, the answer is stored whole, and the mentions and the cited sources are read out of it.
- Measured today
Rule-based technical audit
42 rules applied page by page, with a monthly page allowance per plan, and every finding pointing at the page it belongs to on the map.
- Measured today
Backlinks and domain standing
Bought one lookup at a time, with the credit debited before the call, and never swept in bulk over a whole portfolio.
- Not yet
Bing, Perplexity and the rest of the surfaces
Rankings cover Google and Gemini today. The others exist in the data model and show up unlit on screen, with the reason written next to them, instead of a number invented to fill the gap.
This is the screen
The product running on a demonstration site, captured as it is, not redrawn for the page.
Screens from a demonstration project. The brand, the domain and the numbers are invented: no client data is shown.
04The swap
What leaves the desk when this one arrives
No competitor is named here, because the sum that matters is yours. Add up the subscriptions your team opens on a normal Tuesday and put that against a single line.
01
The site crawler
The crawl is ours, it runs on your project and hands back a map you can click, not a three hundred page file to read.
02
The rank tracking spreadsheet
Position per surface, with the date it was measured next to it, and the same intention followed on Google and in the written answer.
03
The backlink dashboard
Lookups on demand from the same source the market buys from, with the cost debited from the allowance before the call goes out.
04
The report assembled by hand
The report comes out of the data already in the project, under your own brand, instead of a deck filled in at the end of the month.
What it does not replace: Search Console and Analytics stay your source of truth. They come in here by authorising the account, with no tag and no plugin on the site.
05Price
What it costs, in the currency you read in
Price per workspace, with every project inside it, because what the tool spends is usage and not seats. A module the plan does not include is bought on its own, and the plan always costs less than the collection.
Company
A business with its own SEO analyst, watching a handful of sites.
$79per month
- Sites
- 3
- In the licence
- 4 modules in the licence
Consultancy
A consultant or an in-house team carrying a portfolio of clients.
$179per month
- Sites
- 10
- In the licence
- 9 modules in the licence
Agency
An agency running SEO for many clients, with the whole catalogue in the licence.
$379per month
- Sites
- 30
- In the licence
- 13 modules in the licence
Every plan carries a monthly allowance for the paid data, debited before each call, and the screen shows what is left. There is no API invoice arriving at the end of the month.
Who builds this
The company behind Crownler is backed by Google for Startups.
The tool is built by three people who do SEO for a living, and who use it on client work before it ships.
Digo Garcia
AI, technical SEO and engineering
Two decades of the Brazilian internet, with work at Letras.mus.br, Cifra Club and Meliuz. Doing SEO since 2003.
Andre Mousinho
SEO and GEO strategy
Led SEO strategy at Rock Content to more than 7 million visits a month, and led SEO for four brands in the LWSA group.
Gabriel Raposo
Link building and digital PR
Built one of the most respected authority and press operations in Brazil, with projects for Agibank and BTG.
06Questions
What people ask while they are comparing
How many subscriptions do I stop paying for?
It depends on what your team opens today. The list above covers crawling, technical audit, rankings, keyword research, backlinks, content, project management and reporting. Search Console and Analytics stay yours and come in by authorising the account.
Are there limits on pages and projects?
There are, and they are written into each plan: active projects, audit pages per month, fronts watched and content generations. The allowance is debited before the call, so it never runs out in the middle of a delivery without warning.
Do I have to install anything on the site?
No. The crawl happens from outside, through the sitemap and the public pages. Search Console and Analytics come in by authorising the account, with no tag and no plugin.
Does it work for an agency with many clients?
Yes. One workspace holds the whole portfolio, the report goes out under the agency's own brand, and the v1 API carries the data to wherever the agency already works.
Does it replace the SEO tool I already use, or run alongside it?
Both happen. Teams that come in for the map and the audit tend to switch. Teams tied to a long contract elsewhere run the two in parallel for a cycle and compare measurement against measurement, which is the honest way to decide.
In how many languages does it work?
4. The interface, the reports and the deliverables follow the language of whoever is reading, so the client of a Brazilian agency can receive in Portuguese while the agency works in English.
07Alongside
The pages that answer the AI searches
This page answers the head term: the tool itself, what it does and what it costs. Each of the five below answers one specific question about answers written by a model, with the measurement that belongs to it.
- AI visibilityWhether the models name your brand, and who they name instead.
- AI SEO toolGoogle and AI answers measured on the same ground.
- Generative engine optimizationWhat GEO is, and what a tool can measure about it.
- Answer engine optimizationBeing the source an answer is built from.
- AI Overview trackingThe block above your result, query by query.
08The door
Open a project and see your own site on the map
Signing up opens a workspace with a courtesy allowance, which is enough to crawl one site, see the map and run the audit before deciding anything.