Question 1

What is Crownler?

Accepted Answer

An SEO and GEO tool. It crawls your site, draws the map of your pages and internal links, and tracks the fight for each intent in Google search and in AI answers. Around that map sit the operating modules: content production, technical audits, reports, backlink prospecting, rank tracking, crawl budget, and project management. Same login, same data, same site. Here is how the routine differs from…

Question 2

Who is Crownler for?

Accepted Answer

Three profiles, and the product is the same for all three: Agencies running SEO for several clients that need one place for all of them. Consultants or SEO teams carrying a portfolio and delivering reports to whoever hired them. Marketing teams looking after their own site. The product is a workspace with projects inside it, so a single site is simply a single project. Nothing changes shape as…

Question 3

What is Crownler not?

Accepted Answer

Crownler is not a robot that publishes to your site. It reads, measures, draws, and writes drafts; a person presses publish. It is not an ads dashboard either: there is no paid media inside it. And it is not an AI oracle. It does not guess what a model will answer tomorrow. What it does is record what the models answered in the runs it executed, with a date, and show what changed between them.

Question 4

Does Crownler publish to my site on its own?

Accepted Answer

No. It produces the draft and hands it over ready for review; publishing happens on your side. That choice is deliberate and applies to the whole product: every piece the AI writes is born as a draft, and every action that spends external data asks for confirmation. A tool that publishes to a client's site on its own is a tool that one day publishes the wrong thing to a client's site.

Question 5

Why does the product start with a map?

Accepted Answer

Because the question that stalls an SEO project is almost never "which keyword do I go after". It's "where am I". A list of pages can't answer that. A map can: which page receives internal links and which doesn't, which topic has an owner and which is scattered, which corner of the site nobody ever reaches. Once the terrain is drawn, picking the fight is easy. Before that, picking the fight is a…

Question 6

What are Village, Citadel, and Wilds?

Accepted Answer

They are the three states a page can have on the map, and each one tells you something different about it: Village is a page on your site. It's the unit of the map. Citadel is the Village that concentrates authority on a topic: it receives internal links, serves as the reference for the subject, and it's what holds the topic up. Wilds is the page nobody reaches. No internal link points to it, so…

Question 7

What is a District on the map?

Accepted Answer

The group of Villages that cover the same topic. It's the site's silo, drawn from what actually exists rather than from what someone once planned in a spreadsheet. The District is where the architecture conversation happens: looking at it is how you decide which page becomes the topic's Citadel, which pages should point to it, and which ones are in the wrong place.

Question 8

What is a Territory?

Accepted Answer

A Territory is an intention, not a keyword. The difference matters in practice. A keyword is a string; the intention is what the person is trying to solve, and it shows up phrased in many different ways in search, and in even more ways inside an AI, because the model rewrites the question before it goes looking. Whoever fights for a Territory fights for all of those phrasings at once, and that's…

Question 9

Why does the product use names like Village and Citadel?

Accepted Answer

Because the metaphor carries the relationship, while the technical term only carries the category. "Orphan page" says something is missing; "Wilds" says there is a place on the map nobody ever reaches, and the map shows where. That's for the people who OPERATE the tool. Everything that goes out to the end client always uses the technical name: reports, deliverables, and shared pages talk about…

Question 10

What modules are there?

Accepted Answer

There are fifteen, split into three groups: The Realm, which is the ground itself: Map of the Realm (site architecture), Board (pages grouped by subject), Blueprint (page wireframe), and Supply (crawl budget). The Operation, which is the month's work: Campaigns (the month's plan), Letter to the Crown (content), Diplomacy (link building), Reports, Apothecary (quick analyses), Works (project…

Question 11

What does the Blueprint do?

Accepted Answer

The Blueprint designs a page before anyone writes code: which sections it has, in what order, what each one needs to say, and the structured data it should declare. It also runs the page through the same checks the audit applies to a client site: title outside the length limits, duplicate H1, images without alt text, a required section missing for that page type, a call to action that isn't…

Question 12

What does the technical audit check?

Accepted Answer

It crawls the site and applies a set of rules to every page: server response, canonical, title and description outside the length limits, heading hierarchy that skips levels, images without alt text, broken links, redirect chains, and pages with no internal links pointing to them. Every finding comes with a severity and the page it lives on, and the number of pages audited per month is a plan…

Question 13

How does content production work?

Accepted Answer

It starts from the map rather than a loose keyword list: every brief is born tied to a Territory and a Village, so the piece already knows which intent it serves and where it lives on the site. The AI writes the text and delivers it as a draft, with a title, a summary, and a body in markdown. A human reviews it and publishes it. The number of AIwritten pieces per month is a plan cap.

Question 14

What does the client report look like?

Accepted Answer

It gathers what happened over the period: rankings, links earned, visibility in AI answers, technical health, and what was delivered. Two rules always apply. The first is about vocabulary: the report speaks in technical terms, never in Village and Citadel. The second is about sources: every number in the report comes from data recorded with a date, never from an estimate written on the spot. It…

Question 15

How does crawling my site work?

Accepted Answer

It starts with the sitemap. When there is no sitemap, it starts at the homepage and follows the internal links from there. robots.txt is respected: a page blocked there never gets read. What it records is what builds the map: the URL, the server response, the title, the text, and above all, who links to whom. That last part is where the Citadel and the Wilds come from.

Question 16

How do I connect Search Console and Analytics?

Accepted Answer

The connection is per project, and each project authorizes its own Google account. You open the project, click authorize, and pick the property. That's deliberate, for two reasons. The first is scale: an agency doesn't have one Google account, it has one for each client. The second is branding: in a white label engagement, authorizing everything through one central account would put the…

Question 17

Where does the data in the tool come from?

Accepted Answer

From four places, and the tool always tells you which is which: Your site, through our own crawl. That's where the map comes from. The project's Search Console and Analytics, through your authorization. That's where real clicks, impressions, and positions come from. A search data provider, for keyword volume, difficulty, backlink profiles, and competitor rankings. The AI models, for the runs that…

Question 18

What uses up my monthly allowance?

Accepted Answer

Anything that buys outside data or calls an AI model consumes allowance: pages audited, rankings tracked, keyword, domain, and backlink lookups, AI visibility runs, and AIwritten content. Nothing the tool does with data already in the database consumes any: opening the map, reading a Village's file, building a report from what's already been collected, drawing a Blueprint. Each item's cap comes…

Question 19

What happens when my allowance runs out?

Accepted Answer

The action is declined, with a message telling you which cap was hit. Nothing gets charged on top without you asking for it, and nothing gets purchased and billed after the fact. The allowance is deducted before the external call, never after. That's what guarantees a network error can't turn into purchased data with no record, and that a cap is actually a cap. To keep running within the same…

Question 20

What is GEO?

Accepted Answer

GEO is the work of getting a source retrieved, used, and cited by name inside an answer written by a model. It's narrower than most of what gets sold under that label, and knowing the boundary is what keeps the work honest: there is no ranking position to fight over in a generative answer, only the presence or absence of your name in the text. What changes compared to classic SEO is the order of…

Question 21

Which AI surfaces does the tool measure?

Accepted Answer

The answers from assistants we can query over an API, plus presence in AI Overview on Google. The exact list of what's measured today and what isn't yet lives on the AI visibility page, and it's written in the present tense on purpose: what a surface exposes changes month to month, and a coverage promise written today ages fast. What the tool won't do is invent coverage. A surface that returns no…

Question 22

How are AI citations measured?

Accepted Answer

Per run, with a date. The tool asks the model the question, stores the full answer, and records whether your brand appeared, where in the text it showed up, and who it appeared next to. A single run tells you nothing on its own, which is why the useful reading is the series: the same question repeated over the weeks shows a trend, and the trend is what answers whether the work is paying off. Each…

Question 23

What comes with each plan?

Accepted Answer

There are three tiers, and what changes between them is how many sites you track, how much external and AI data you spend per month, and how many of the fifteen modules come with the license. Pricing is per workspace and covers every project inside it. An agency and a company on the same plan pay the same. The numbers for each tier live at /pricing/, which reads straight from the product's table.…

Question 24

Can I buy a module on its own?

Accepted Answer

You can. Every module is sold on its own for any plan that doesn't include it, and it plugs into the same workspace, with the same data. It's the route for anyone who needs one specific area without climbing a whole tier. Once you're stacking several modules, upgrading the plan usually costs less than the sum of the standalones.

Question 25

Can I switch plans later?

Accepted Answer

You can, and the switch takes effect in the cycle it happens. The new plan's caps apply to the current month. Everything already collected stays where it is: switching plans doesn't erase history, maps, or reports.

Question 26

What currency do I pay in?

Accepted Answer

The currency follows the language you're reading in: Brazilian real in Brazil, dollars in English, euros in Spanish and German. Outside Brazil, billing goes through an intermediary that acts as the merchant of record, and it's their name that shows up on your invoice. Customers in Brazil pay in reais, through the local payment system.

Question 27

What's the difference between a workspace and a project?

Accepted Answer

The workspace is your account: it's where the plan, the monthly allowance, the team, and the brand live. A project is one site inside it. Each project has its own map, its own connections to Search Console and Analytics, its own Territories, and its own report. The plan is billed per workspace, so the account doesn't change shape when a new client comes in: a new project does.

Question 28

How does team access work?

Accepted Answer

There are two sides. Agency people see the projects they have access to and run the tool with the house vocabulary. The end client comes in through a separate login, sees only their own project, and reads everything in plain technical terms. Access is per person and per project, so giving one client access doesn't open your whole portfolio to them. That's the kind of thing we test on purpose, by…

Question 29

Is there a white-label option?

Accepted Answer

There is. Your workspace branding goes on everything the end client sees: the deliverable, the report, and the shared page all carry your identity. That's also why the Search Console connection is set up per project rather than through one central account: on a whitelabel deliverable, a centralized authorization would put the operator's name on the client's permission screen.

Question 30

Is there an API?

Accepted Answer

There is, at version 1, with a key per workspace and a published OpenAPI spec. It covers the most common case for teams that already run their own dashboard: pulling project data into it, so nobody has to open our screen. You generate and revoke the key yourself, in the workspace settings area.

Question 31

Does it work with Claude, ChatGPT, and Cursor?

Accepted Answer

It does. Crownler has an MCP connector, the open protocol Claude, ChatGPT, and Cursor use to read outside data, and any client that speaks MCP connects to it. Over that connection the AI reads your workspace Realm in natural language, readonly: the project list, the Realm summary, the Territories, the Villages, the alerts, and the recent Surveys. It reads what is already measured, triggers no…

Question 32

How many languages does the tool come in?

Accepted Answer

Four: Portuguese, English, Spanish, and German. The entire tool, not just the public site. Language follows the person rather than the workspace, so two people on the same team can read the same screen in different languages. Anything that goes out to the end client goes out in the project's language.

Question 33

What do you do with my data?

Accepted Answer

Your workspace data serves your workspace. It doesn't feed a market benchmark, it isn't sold, and it isn't used to train models. The Search Console and Analytics authorization is readonly, scoped per project, and revocable by you at any time, both from our screen and from your Google account. The product usage numbers we publish come from our own site, which is why the example on our storefront…

Question 34

How do I cancel?

Accepted Answer

From your own account, no need to talk to anyone. Access runs through the end of the billing cycle you've already paid for, and no new charge comes after that. Canceling doesn't delete anything on the spot: the map, the history, and the reports stay right where they are for as long as your access lasts.

Question 35

How do refunds work?

Accepted Answer

Your first charge comes with fourteen days for a full refund. For a renewal that slipped past you, there's a window to request a refund right after it goes through. The written policy, covering what gets refunded and what doesn't, lives at /refunds/. Requesting a refund doesn't require a reason.

Question 36

Do you issue invoices?

Accepted Answer

Yes. In Brazil, billing runs through the national payment system and the tax invoice is issued there. Outside Brazil, billing is handled by an intermediary acting as the merchant of record for the transaction, and the tax receipt comes out under their name. That's the same name you'll see on your card statement.

Question centre

What it is, who it is for, and what it does not do.

Village, Citadel, Wilds, District and Territory.

What each area of the tool delivers.

Where each number comes from, and what spends allowance.

What can be measured inside an AI answer, and what cannot.

What each step includes, and how it is charged.

Workspace, project, access and white label.

What we do with your data, cancelling and refunds.

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