Terms of use

Crownler is a tool for SEO and for presence in AI answers, sold as a monthly subscription. It crawls your project's site, draws the map of its pages and internal links, follows the contest over each intention in search and in AI answers, and gathers around that the modules for content, technical audit, reports, backlinks and project management.

These terms cover the site at crownler.com and the app at app.crownler.com. Using either one means agreeing to them.

The product is a work tool, sold to companies and professionals. Whoever signs up states that they are of age and have authority to sign on behalf of the party they represent.

There is no payment through this site. You leave your details, the team talks to you and we open the workspace.

The password is handled by Google Identity Platform and keeping it safe is on you. Whoever holds your password does whatever you could do.

The workspace is yours: you invite who you want, choose each person's role and answer for what they do inside it. Removing someone's access takes effect on the next click, not on the next hour.

We do not promise a position on Google or a citation in an AI answer. The search engine and the model decide that, not the tool and not us. Crownler measures, shows and recommends; the ranking decision belongs to the platform, and anyone promising a position is selling what they do not have.

External supplier data can fail, lag or differ from what the search engine shows on your screen. Search volume, difficulty and backlink counts are market estimates and are presented as estimates.

What the AI writes is a draft: it comes stamped as written by AI and needs human review before it is published.

We work to keep the service up and we do not promise an availability number. Maintenance happens and suppliers go down, and we tell you when it affects you.

The subscription is monthly, with no lock in. A module bought on its own comes and goes the same way and applies to the whole workspace.

It ends when you ask, through the support desk inside the app or by talking to the team. Access runs to the end of the period already paid for, and you can export reports and deliverables before that.

Prices and limits can change. A price change applies from the next cycle and is announced beforehand, never in the middle of a period already paid for.

Every plan has a cap on active projects and a monthly cap on what costs money outside: SERP and backlink lookups bought from a supplier, text and images written by AI, pages audited, speed measurements.

When the cap runs out, the action that was about to spend is refused right there, with the reason and the number on screen. Nothing runs on the side and nothing turns into a surprise charge: the credit is debited before the external call goes out, and refunded if the call fails.

Some limits count what exists rather than what is spent: active projects, watched fronts, watched rivals, open blueprints. Archiving gives the slot back.

If a cap turned out tight for your size, it goes up by arrangement with the team and takes effect in your workspace.

What is not allowed, in a short list.

Breaking the law

Using the tool for anything illegal, or for content you do not have the right to publish.

Getting around the limits

Working around the allowance, opening accounts to split a cap, or automating the interface to escape the count.

Reselling without an agreement

Reselling access or passing credentials on. White label is a different thing and it is part of the plan.

Attacking

Testing our security or anyone else's, overloading the product or someone's site, or scraping the tool itself.

Spam

Using generated content to mass produce pages with no purpose, or anything a search engine's own guidelines call spam.

The crawl is of your own project's site, or of a site you have the right to analyse: your client, with their authorisation.

Using Crownler against a third party site without authorisation is not allowed, and neither is using it to copy someone else's site.

Competitive analysis reads what is public in search results and on the rivals' own pages, within what the tool offers and always obeying their robots.txt.

Our crawler identifies itself as CrownlerBot/0.2, obeys robots.txt, keeps concurrency low and puts a pause between batches. If the owner of a site asks us to stop, we stop.

Your data is yours

Projects, map, territories, reports, deliverables and history are yours. We hold them: we store them, process them on your instructions and hand them back when you ask.

The software is ours

The product, the code, the brand, the shape of the map, the texts, the audit rules and the method are ours. The subscription gives you a licence to use them while it lasts, and transfers nothing.

White label is your brand on our software

You dress the screens and emails your client opens. That does not give you the software and does not let you say you built it.

What the AI writes inside your project

It is yours to publish, and the review is yours. We claim no right over it, and we do not promise that a generated text is unique in the world.

What you send us

If you send a suggestion or a complaint, we may use it to improve the product, owing nothing for it.

You close whenever you want, the way the subscription section describes.

We can suspend or close a workspace when payment is missing, when the use threatens a third party or the infrastructure, or when a legal order requires it. Whenever we can, we tell you first and explain what happened; in an urgent case, we tell you right after.

Suspension over misuse is proportionate: we talk to you first. Immediate closure is reserved for what a conversation cannot cover, such as attacks and fraud.

Once the account is closed, the deletion timeline on the privacy page applies, and the export happens before that.

We answer for what the law requires and for the service we sell, in the shape described here.

We do not answer for a business decision you take on top of a report, for how your site ends up in search or in AI answers, for an external supplier going down, or for what happens inside a third party account you connected.

Nothing here removes a right that the law of your country gives to a consumer or to a data subject.

The date at the top says when this text was last reviewed. A material change is announced by email to clients before it takes effect. Carrying on using the product after that is accepting the new version; whoever does not accept it can close the account, under the usual rules.

Before anything else, we try to sort it out by talking. The support desk inside the app opens a ticket with the team, and most of what turns into a problem is an arrangement left half made.

These terms are governed by the laws of the Republic of Panama.

The courts of Panama City, Republic of Panama are chosen for whatever a conversation cannot settle.