How are AI citations measured?

Per run, with a date. The tool asks the model the question, stores the full answer, and records whether your brand appeared, where in the text it showed up, and who it appeared next to.

A single run tells you nothing on its own, which is why the useful reading is the series: the same question repeated over the weeks shows a trend, and the trend is what answers whether the work is paying off.

Each run draws from your allowance, because each one is a paid call to the model.