What is a Territory?

A Territory is an intention, not a keyword.

The difference matters in practice. A keyword is a string; the intention is what the person is trying to solve, and it shows up phrased in many different ways in search, and in even more ways inside an AI, because the model rewrites the question before it goes looking.

Whoever fights for a Territory fights for all of those phrasings at once, and that's why the map measures the Territory rather than each string separately.